I specialize in Buyer and Seller Representation in the purchase, listing and leasing of:
- 1031 Exchange
- Real Estate Consulting, Evaluation and Analysis
- Business Opportunities (that include real property)
The selling process generally begins with a determination of a reasonable asking price. Your real estate agent or REALTOR® can give you up-to-date information on what is happening in the marketplace and the price, financing, terms and conditions of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
Marketing: The next step is a marketing plan. Often, your agent can recommend repairs or cosmetic work that will significantly enhance the salability of the property. Marketing includes the exposure of your property to other real estate agents and the public. In many markets across the country, over 50% of real estate sales are cooperative sales; that is, a real estate agent other than yours brings in the buyer. Your agent acts as the marketing coordinator, disbursing information about your property to other real estate agents through a Multiple Listing Service or other cooperative marketing networks, open houses for agents, etc.
The REALTOR® Code of Ethics requires REALTORS® to utilize these cooperative relationships when they benefit their clients. Advertising is part of marketing. The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in some areas, newspaper advertising generates phone calls to the real estate office but statistically has minimal effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate.
Your real estate agent will know when, where and how to advertise your property. There is a misconception that advertising sells real estate. The NATIONAL ASSOCIATION OF REALTORS® studies show that 82% of real estate sales are the result of agent contacts through previous clients, referrals, friends, family and personal contacts.
When a property is marketed with an agent's help, you do not have to allow strangers into your home. Agents will generally pre-screen and accompany qualified prospects through your property.
The negotiation process deals with many of the same issues for both buyers and sellers, as noted above under the buying process. Your agent can help you objectively evaluate every buyer's proposal without compromising your marketing position. This initial agreement is only the beginning of a process of appraisals, inspections and financing. There are a lot of possible pitfalls. Your agent can help you write a legally binding, win-win agreement that will be more likely to make it through the process.
Monitoring, Re-Negotiating and Closing
Between the initial sales agreement and closing (or settlement), questions may arise. For example, unexpected repairs are required to obtain financing or a cloud on the title is discovered. The required paperwork alone is overwhelming for most sellers. Your agent is the best person to objectively help you resolve these issues and move the transaction to closing (or settlement).
Why use a REALTOR®? All real estate licensees are not the same. Only real estate licensees who are members of the NATIONAL ASSOCIATION OF REALTORS® are properly called REALTORS®. They proudly display the REALTOR® logo on the business card or other marketing and sales literature. REALTORS® are committed to treat all parties to a transaction honestly. REALTORS® subscribe to a strict code of ethics and are expected to maintain a higher level of knowledge of the process of buying and selling real estate.
An independent survey reports that 84% of home buyers would use the same REALTOR® again. You be the judge. Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal question, would you deal with it without the help of an attorney?
the small upside cost and the large downside risk, it would
be foolish to consider a deal in real estate without the
professional assistance of a REALTOR®!
Buying your property. I take the buying process as seriously as my buyers do and offer quality services to my clients. When you are ready to purchase your property, make sure you hire someone whom you trust, and with the experience and the attention to detail that you deserve. Here are some of the steps I will take to find your perfect property.
Distinguish between your Wants and your Needs This is the single most important step. By asking you a series of questions, I will establish what you are looking for. My goal is not to waste your time by looking at properties that are not in your price range or that don't meet your needs. Throughout the buying process, I will maintain your confidentiality and represent your best interests.
This step will show you how much you can afford. This is
accomplished by speaking with your Financial Institution and
establishing what monthly payments you are comfortable with.
I will use every available method to locate a property that matches your search criteria. This will include properties listed with our office, offered through other real estate companies, as well as unlisted properties which may be for sale by owner.
You will be informed of all known facts about the property that are likely to affect your decision. When we find the property that meets your criteria, I will assist you in writing an offer and will act as your Realtor link between you and the Seller and the Seller's Agent. It's my Job to find you a Property....but it is my Privilege to help you achieve your Real Estate Investment Goals.
When we get a chance to actually sit down and talk, we will interview each other and make sure there is a good match and an understanding of needs, wants and expectations.
I'll take a few minutes to explain how I represent my clients. It's important that you understand how I earn my professional fee, the duties that I owe to you and what I expect in return. Two important aspects are outlined below, Real Estate Agency and the Buyer-Broker Employment Agreement.
ESTATE AGENCY DISCLOSURE AND ELECTION” is not an
employment agreement. As the name implies, it is
intended to provide an in-depth explanation of the
responsibilities of brokers to Buyers or Sellers.
Additionally, it allows those in either role to decide the
issue of dual agency. Limited dual agency allows an
agent to represent both parties with certain restrictions.
“BUYER-BROKER EXCLUSIVE EMPLOYMENT AGREEMENT” is an employment agreement. Just as the Seller has a formal agreement with the Listing Broker, this agreement establishes a formal relationship between the Buyers and their chosen representative. The Arizona Department of Real Estate recommends the use of this form in every transaction.
I'm of the firm belief that folks have every right to interview agents, and even work with them briefly on a trial basis, before they decide to commit to signing a Buyers Broker Agreement. And even then, if the client is not happy with the agent's performance, then they have every right to cancel that contract.
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THE REALTOR® TRADEMARK is a registered trademark of the NATIONAL ASSOCIATION OF REALTORS®, whose members subscribe to a strict Code of Ethics. Although all REALTORS® are licensed Real Estate practitioners, not all licensees are REALTORS®. In fact, REALTORS® frequently take many more than the required hours of continuing education, and many hold designations signifying advanced education or specialization in particular areas of Real Estate Practice.
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Association of REALTORS®, Reprinted with permission.